Audience Insight & Strategy

Insight that takes you further

We help purpose-driven organisations understand their audiences, influence behaviour, and translate insights into strategies and communication that create impact.

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From understanding to action

We combine rigorous research and analysis with the strategic and creative thinking needed to put insight to work.

Audience research & segmentation

Understand who you need to reach, what matters to them and where the greatest opportunities lie.

Behaviour change

Identify the beliefs, motivations, barriers and triggers shaping behaviour — and develop practical routes to change.

Campaigns & communications

Build, test and strengthen audience-led campaigns designed to create a measurable response.

Supporter engagement & evaluation

Understand what attracts and retains support, measure impact and improve future activity.

Every project points to true north

01

Understand

Rigorous research to see the audience clearly.

02

Prioritise

Find where the greatest opportunity really lies.

03

Activate

Translate insight into strategy and creative that works.

04

Measure

Track impact and sharpen what comes next.

Decades of experience, focused on your challenge

Our multi-award-winning consultants bring decades of experience across audience research, behaviour change, non-profits, global brands and creative strategy. We bring together the right expertise for each project — combining quantitative evidence, qualitative depth and practical strategic thinking.

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“They gave us a genuinely clear picture of our audience — and a plan we could act on straight away.”

Director of Marketing

National Charity

“Every deliverable landed exactly when they said it would, with zero surprises along the way.”

Head of Operations

Regional Retailer

“The kind of partner you stop shopping around for once you've found them.”

VP of Brand

Healthcare Network

Matt Geeleher

Matt Geeleher

11 years running market-insight projects for some of the world's largest brands, businesses and non-profits; his work has added millions in revenue, helped non-profits advocate more effectively, and won multiple MRS and marketing awards.

Annemarie Jervis

17 years turning audience insight into strategy and creative for household-name brands worldwide — brand positioning, national campaigns, retail programmes, high-profile partnerships and luxury activations.

The people behind the insight

What are you trying
to change?achieve?understand?influence?

Tell us a little about your challenge and we'll get back to you to arrange an initial conversation.