Insight that takes you further

AUDIENCE INSIGHT & STRATEGY

We help purpose-driven organisations understand their audiences, influence behaviour, and translate insights into strategies and communication that create impact.

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From understanding to action

Audience research & segmentation

Identify the audiences you need to reach, understand what matters to them and find the strongest opportunities.

Behaviour change research

Explore the beliefs, motivations, barriers and triggers shaping behaviour, and identify evidence-led routes to change.

Campaign research & testing

Test campaigns and ideas with the people they need to influence, finding what works and where they could be strengthened.

Supporter engagement research

Understand what motivates people to support, participate and stay involved, and identify ways to build stronger relationships over time.

Monitoring, evaluation & learning

Measure outcomes, understand what changed and apply the learning to future activity.

We combine rigorous research and analysis with the strategic and creative thinking needed to put insight to work.

Every project points to true north

01

Understand

Rigorous research to see the audience clearly.

02

Prioritise

Find where the greatest opportunity really lies.

03

Activate

Translate insight into strategy and creative that works.

04

Measure

Track impact and sharpen what comes next.

Decades of experience, focused on your challenge

Our multi-award-winning consultants bring decades of experience across audience research, behaviour change, non-profits, global brands and creative strategy. We bring together the right expertise for each project combining quantitative evidence, qualitative depth and practical strategic thinking.

“They gave us a genuinely clear picture of our audience — and a plan we could act on straight away.”

Director of Marketing

National Charity

“Every deliverable landed exactly when they said it would, with zero surprises along the way.”

Head of Operations

Regional Retailer

“The kind of partner you stop shopping around for once you've found them.”

VP of Brand

Healthcare Network

The people behind the insight

Matt Geeleher

11 years running market-insight projects for some of the world's largest brands, businesses and non-profits; his work has added millions in revenue, helped non-profits advocate more effectively, and won multiple MRS and marketing awards.

What are you trying
to change?achieve?understand?influence?

Tell us a little about your challenge and we'll get back to you to arrange an initial conversation.